7 days a week

7 days a week is an invention by my 6-year-old. He loves his favorite t shirt and wanted to wear it everyday. I knew I could buy a week’s worth of shirts…but I was still worried everyone else would think he only owns one dirty shirt. His smart idea: label the shirts.

The more I thought of it, I loved the idea of simplicity of one pack of white shirts for each day. It felt freeing. So we made 7-Days a Week!

We started with several AI concepts…

…Before producing several style prototypes…

…To the Real Show!

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