7 days a week

7 days a week is an invention by my 6 year old. He loves his favorite t shirt and wanted to wear it everyday. Not wanting the fight, I bought a week’s worth of shirts, only to have us confused on which was clean and which was dirty. His genius idea: label the shirts.

Now i’m better and putting shirts in the laundry, but I loved the idea of getting one pack of simple white shirts for everyday. So we made 7 Days a Week - the softest, easiest t shirts for everyday!

We started with several AI concepts…

…Before producing several style prototypes…

…To the Real Show!

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